The future for platinum jewellery
Jewellery represents a third of global platinum demand, with significant potential for growth over the long-term predicted in Asian markets.
For example, India is one of the fastest growing retail markets globally. The Indian retail market is forecast to grow to US$1.2 trillion by 2021, from less than US$500 billion in 2013, on the back of accelerating urbanisation, rising incomes and lifestyle changes.
Platinum jewellery sales in India are poised to benefit from these demographic trends, and it is estimated that the market here could significantly exceed the 175,000 oz sold in 2018.