16 January 2025: Jewellery market growth returns as China’s decline halts, strong ex-China growth continues and platinum’s discount to gold results in price parity with white gold. 16 January 2025: Jewellery market growth returns as China’s decline halts, strong ex-China growth continues and platinum’s discount to gold results in price parity with white gold: After a decade of declining platinum jewellery demand, the market appears to have troughed and we are forecasting future growth in demand at a 2% CAGR through 2028. Furthermore, several emerging factors add upside potential to demand. These include price linked switching from white-gold, which is approaching price parity with platinum at the consumer level, technology advancements in platinum alloys lowering production costs, and the increasing availability of price risk management tools.
Platinum Essentials
Platinum is the world’s most precious metal.
Now more accessible and attractive to investors than ever beforeTrevor Raymond, CEO,
World Platinum Investment Council