Published investment holdings of platinum have increased significantly over the last few years. Investors in North America, Europe, South Africa and parts of Asia are buying the physical metal and platinum-backed ETFs.
Over the past decade, annual investment demand, from physically backed exchange-traded products together with bars and coins, has ranged up to 15% of demand in 2019. This complements jewellery demand of 26% in the same year and increases platinum’s diversity of demand.
We are committed to building greater understanding of, and confidence in, the supply and demand fundamentals of the global platinum market. We believe this increased insight will result in a broader base of investors considering platinum as an investment.