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Few people are currently aware of the full range of interesting and highly beneficial things that platinum does. To address this, we publish our brief 60 Seconds in Platinum articles up to four times per month.

Please subscribe (free of charge) if you would like to receive them.

Safe haven - 23 September 2020

Investors seeking the reassurance of hard assets in the wake of the COVID-19 pandemic are turning to platinum exchange traded funds

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Platinum jewellery demand - 16 September 2020

The platinum jewellery market is showing signs of resilience in the wake of the COVID-19 pandemic, supported by new research into consumer sentiment

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Spotlight on coininvest.com - 2 September 2020

Daniel Marburger, Managing Director of coininvest.com, talks to the World Platinum Investment Council about online investment in platinum bullion

Is platinum as good as gold? - 26 August 2020

Gold is a special investment asset in high demand due to COVID-19, but has the pandemic made platinum more precious?

A coat of platinum - 20 August 2020

Platinum coating applications are widespread, transforming the performance of many critical components 

Platinum pioneers - 5 August 2020

Vision and innovation: taking platinum-based hydrogen fuel cells to the mainstream

Automotive demand for platinum - 30 July 2020

What do the post-COVID challenges facing the automotive industry mean for platinum demand?

At the medical frontier - 22 July 2020

Platinum is part of a breakthrough that could lead to the development of artificial kidneys

Up, up and away - 15 July 2020

Could platinum-based fuel cells propel the aviation industry towards a ‘green’ post-COVID future?

Spotlight on Germany - 8 July 2020

The Federal Republic of Germany could be the gamechanger that makes widespread adoption of fuel cell electric vehicles in Europe a reality

Relative value - 1 July 2020

Platinum’s current discount relative to other precious metals could prove a boost to the post-COVID 19 recovery of the platinum jewellery market

Spotlight on China - 24 June 2020

Weibin Deng, the WPIC’s Regional Head, Asia Pacific, discusses the potential for platinum investment in China

Defying gravity - 17 June 2020

Fuel cells using platinum catalysts could power future lunar exploration 

Platinum on the frontline - 10 June 2020

Platinum Group Metals, including platinum, are being used by healthworkers in the fight against COVID-19

Substitution among Platinum Group Metals - 3 June 2020

Replacing palladium with platinum in autocatalysts is a potential driver of platinum demand growth

Platinum Exchange Traded Funds 101 - 27 May 2020

Watch the WPIC's video to understand the basics of platinum exchange traded funds

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Spotlight on Ballard - 13 May 2020

Nicolas Pocard, Director of Marketing at Ballard, talks to the World Platinum Investment Council about proton exchange membrane fuel cell development

Platinum Eagles soar - 6 May 2020

Demand for American Eagle platinum bullion coins reaches its highest level for 21 years

Fleets ahead - 30 April 2020

Fleets of platinum-based fuel cell electric heavy duty vehicles are set to grow – and, with them, vital refuelling infrastructure

Fractional platinum coins - 23 April 2020

Fractional coins are a budget-friendly way of owning physical platinum

Platinum Group Metals in autocatalysts - 16 April 2020

The use of Platinum Group Metals platinum, palladium and rhodium in autocatalysts is key to reducing harmful vehicle emissions

Introducing Dillon Gage - 2 April 2020

Ryan Valadez, Executive Vice President, Global Trading, talks to the WPIC about Dillon Gage's tech strategy and how the business is reaching out to increase awareness around precious metals investment and the potential to include platinum in a retirement portfolio

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Physical platinum investment choices - 25 March 2020

Investing in physical platinum without taking delivery of investment bars or coins is an accessible and cost-effective way of owning platinum, especially now supply of retail products is tightening due to the COVID-19 pandemic

Demand drivers of platinum - 18 March 2020

Platinum's demand drivers explained. Poster version of infographic available by contacting [email protected], dimensions 822.5 mm x 199 mm.

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Introducing the platinum Big 5 - 11 March 2020

The makers of the iconic Krugerrand have issued their first-ever bullion coin made from platinum

Introducing APMEX - 26 February 2020

WPIC discusses platinum bullion and e-commmerce with its partner, APMEX

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Platinum in hybrid vehicles - 12 February 2020

Hybrid vehicles have the potential to help European automakers meet stringent new fleet CO₂ emissions standards, avoiding heavy fines

Investing in platinum and commodities - 5 February 2020

Commodities were traded long before stocks and bonds and can be added to the portfolios of retail, as well as professional, investors

Platinum investment online - 29 January 2020

WPIC's partner BullionVault explains the benefits of buying and selling physical platinum investments through its online platform

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Fuel cells rock - 22 January 2020

Recent milestones demonstrate how fuel cells – and platinum – are key to unlocking the potential of the hydrogen economy

Platinum jewellery innovation - 15 January 2020

The appeal of platinum jewellery is widening into new categories

A year in platinum - 18 December 2019

Platinum has had a remarkable 2019. Watch this video to see how this most precious of metals has featured in key events during the year.

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Platinum in neuromodulation devices - 11 December 2019

Platinum’s electrical conductivity and biocompatibility make it an ideal material for neuromodulation devices

Introducing BullionVault - 4 December 2019

An interview with the World Platinum Investment Council's partner, BullionVault

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Platinum growth in the chemical sector - 27 November 2019

Double-digit growth in platinum use by the chemical sector expected for 2019

Understanding platinum futures - 18 November 2019

Many investors choose to gain exposure to the most precious of metals by accessing the futures market

Platinum bullion explained - 6 November 2019

Forget the jargon – platinum bullion products offer a variety of easy-to-access routes to investment in physical platinum 

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Material movement - 23 October 2019

Demand for platinum-based fuel cell electric vehicles in the materials handling sector is providing impetus for growth across other transport segments

Platinum supply constraints - 16 October 2019

Platinum is rare and highly concentrated in one location with underground reserves requiring significant time and capital investment to extract and refine

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Platinum recycling - 2 October 2019

Recycled volumes of platinum make an important contribution to global supply, helping to manage the demand balance of a scarce natural resource

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Supporting scientific discovery - 25 September 2019

Platinum in resistance thermometers is helping to shed light on black holes

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What is fungibility? - 19 September 2019

Platinum is fungible – an attribute useful to both those looking to invest in physical platinum and those buying platinum for use in industrial and automotive applications

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Catalytic properties - 11 September 2019

Platinum is widely used as a catalyst to increase reaction rates and improve yields

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PLATINUM FOR A NEW ERA - 4 September 2019

Japan’s affinity with platinum has been boosted by the enthronement of its new emperor

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Platinum-based hydrogen fuel cells can provide emissions-free solutions across many modes of public transport

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Medical aid - 14 August 2019

Platinum is playing a major role in combating some of the most serious health issues facing the world

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WORTH THE WEIGHT - 7 August 2019

Casting platinum to fabricate jewellery and other products only became possible relatively recently, once scientists unlocked platinum’s unique physical and chemical properties

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Platinum use in industry - 17 July 2019

Platinum’s many industrial uses are the overlooked cornerstone of demand – up by nearly four times in three decades

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TECH ENABLER - 10 July 2019

Platinum in hard disk drives is helping to deliver the expansion of essential data storage solutions needed to support rapid digital growth

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BORN IN THE USA - 3 July 2019

Mention the US and platinum jewellery in the same breath and for most people, one name springs to mind

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Choosing to hold platinum as part of a retirement savings plan is often easier than investors think

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IN IT FOR THE LONG HAUL - 19 June 2019

Platinum-based fuel cells are making zero emissions a reality for commercial fleets looking for long-term, sustainable solutions

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Platinum-based therapies have been at the forefront of cancer treatment for more than forty years

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Platinum is an essential component in the 700,000 pacemakers fitted worldwide each year

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The widespread adoption of platinum-based fuel cell electric vehicles is slated to become a reality in the US state of California

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The Platinum Group Metals’ unique properties make them crucial in many industrial processes – often due to a chance discovery

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AS EASY AS ETF - 1 May 2019

Adding physical platinum to a portfolio or self-managed pension is straightforward with a platinum exchange traded fund

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As the fourth largest market in the world for platinum jewellery, India continues to see growth in demand – especially among young consumers

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China is committed to developing the platinum-based fuel cell electric vehicle (FCEV) market, targeting one million FCEVs on its roads by 2030

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The first few months of 2019 have seen strong investor enthusiasm for platinum American Eagle bullion coins

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BIG IN JAPAN - 27 March 2019

Japan has long been associated with platinum innovation and investment, from platinum-based hydrogen fuel cells for the 2020 Tokyo Olympics to platinum accumulation plans

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Platinum is a rare resource that occurs in only a few places on Earth. It cannot be obtained easily

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Hydrogen fuel cells enable electricity production with zero emissions - and platinum plays a key role. What are they and where does platinum fit in?

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WE ARE FAMILY - 27 February 2019

The family of Platinum Group Metals is used to make alloys that provide optimal solutions for a range of applications

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150 YEARS OF THE PERIODIC TABLE - 20 February 2019

The modern periodic table was first created 150 years ago, enabling the classification of chemical elements for the first time, including the Platinum Group Metals



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A LASTING SYMBOL - 13 February 2019

Platinum is the precious metal most associated with love, however its cultural significance and symbolic associations extend beyond the romance of Valentine’s Day

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The Royal Mint – why choose platinum? - 6 February 2019

Chris Howard, Director of Bullion at The Royal Mint, outlines the successful addition of platinum to its precious metals offering for investors, in partnership with The World Platinum Investment Council. Results have so far exceeded his expectations, with more than 30,000 oz of platinum sales in 2018.

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X-RAY VISION - 30 January 2019

Innovation in the treatment of patients with neurovascular conditions is harnessing platinum’s radiopacity – clear visibility in X-rays
– allowing doctors greater precision and achieving better outcomes

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SENSORY PERCEPTION - 23 January 2019

Platinum-based sensors have widespread applications, improving our personal safety, enhancing the functionality of equipment and processes, as well as paving the way for future technologies

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TO BOLDLY GO - 16 January 2019

Platinum was part of the pioneering technology that paved the way for the first moon landings

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Platinum plays a key role in modern cochlear implant technology, which has revolutionised the lives of patients

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HIGH-OCTANE PERFORMER - 19 December 2018

The petrochemical industry relies on platinum catalysts to meet growing global demand for the higher-octane fuels needed by gasoline and gasoline-hybrid vehicles

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Speciality silicones are a growing business, and platinum’s catalytic properties are key to their formulation in a process known as ‘curing’

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A DIAMOND’S BEST FRIEND - 5 December 2018

With Christmas approaching, it is worth remembering that investing in platinum jewellery has many benefits. It is also the precious metal most associated with love

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FROM PHARMA TO FARMER - 21 November 2018

Platinum is used in many ways, from cancer treatments to improving crop yields, making a real difference to our lives on a daily basis

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Platinum shares many of its unique physical and chemical properties with the other Platinum Group Metals

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The purity of platinum matters to consumers and investors alike. The platinum market addresses this by providing the assurances necessary to build confidence and trust

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IN A GLASS OF ITS OWN - 31 October 2018

Platinum is used extensively to make glass. Today, it helps to make many products that are integral to our lives, from smart phone screens to fibreglass for wind turbines

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Platinum’s unique physical properties have long been recognised by the scientific community. Since 1799, it has been the global standard by which a kilogram is defined

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Future demand for platinum-tipped spark plugs ignited by drive to improve efficiency and reduce emissions

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Platinum: A misunderstood metal with a breathtaking range of uses - 10 October 2018

Platinum benefits from being both an industrial and precious metal, 30 times rarer than gold, and an effective portfolio diversifier

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Online bullion accounts: Investing in platinum has never been so easy - 3 October 2018

A growing number of investors are choosing online bullion accounts as their preferred method of buying platinum

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Every 'cloud' has a platinum lining - 26 September 2018

The rise of social media and big data will vastly increase cloud-based data storage needs. Platinum, a key component of computer hard drives, will play a major role in enabling this connected future

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US platinum coins steal a march on the competition - 19 September 2018

While US demand for newly minted gold and silver coins is nearing its lowest levels in a decade, platinum coin sales in the region have bucked the downward trend

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Why millennial brides and grooms are going platinum - 12 September 2018

The millennial wedding market has become a key driver of platinum jewellery demand in China, Japan, the US, and in the newly emerging market in India

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New platinum alloy could be earth’s most durable metal - 5 September 2018

A new alloy made of 90% platinum and 10% gold is being described as the most durable metal on earth, but could it really make a contribution in the real world?

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Platinum ETFs: An easy way to buy into an undervalued asset? - 29 August 2018

With platinum at its lowest price level in a decade, investors looking to take advantage of this attractive entry point may consider doing so with the ease of an exchange-traded fund

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Investment choices grow as more mints look to platinum - 24 August 2018

A growing range of platinum coins is being issued by the world’s leading mints. They offer investors an accessible way to gain exposure to a metal that is both precious and industrial, and 30 times rarer than gold.

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Platinum is a life-saving treatment for aneurysms - 8 August 2018

Platinum’s applications continue to grow and evolve. After 30 years of use in treating aneurysms, a new more flexible application of the precious metal now updates this technology, further improving outcomes for sufferers.

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Platinum on the podium: A new sporting standard - 1 August 2018

Team USA was victorious at the inaugural Athletics World Cup in London this summer, taking home the first-ever sporting Platinum Trophy as the world’s premier precious metal assumes a new role at the pinnacle of global sport.

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