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Diverse Drivers of Demand

Platinum is one of the rarest metals in the world with unique physical and catalytic properties making it highly valued across a number of diverse demand segments.

The Drivers of Demand

There are four core segments of platinum demand:

* Minimum and maximum ranges over period 2016 – 2020


Platinum demand from auto
catalysts has equated to between
of total demand in the last 5 years

Platinum is central
to reducing vehicle
both now and
in the long term

Platinum in spark plugs and O2 sensors supports more efficient engines

Platinum supports diesel cars which are on average 20% more CO2 efficient than an average gasoline car

Euro 6d (RDE) and China 6 compliant catalysts use more platinum per car to achieve the lower emissions requirements

Platinum use in gasoline (substitution for palladium) a material demand growth driver

Platinum’s superior catalytic and conductive properties in fuel cells turn hydrogen and air into water producing electricity to power electric cars with zero emissions

3 minute re-fuelling and c.600 KM range

Fuel cell electric vehicles (FCEV) use more than twice the amount of platinum in internal combustion engine vehicles. Early adopters with commercially available cars include Toyota, Hyundai and Honda


Platinum's diverse other industrial
uses account for between
of total demand in the last 5 years

Platinum catalysts increase yields in chemical processes, an example being more high octane fuel per barrel of oil

Platinum improves chemical process efficiency and increases media storage capacity globally

Platinum is necessary for vessels that hold and form molten glass for liquid crystal displays, optical and ophthalmic, glass fibre and other applications

Platinum increases storage density on hard disks for laptops and servers supporting cloud storage. Platinum also supports numerous electronic applications

Platinum is biocompatible and remains in the body connecting pacemakers and makes instruments visible during keyhole surgery. Platinum-based therapies have been at the forefront of cancer treatment for more than forty years


Global annual jewellery
demand has been between
of total platinum demand
over the last 5 years

Platinum jewellery has achieved global premier status and strong association with love. Market developed by Platinum Guild International since 1975

China is the world’s largest market for platinum jewellery

India is a driver of growth including a rising men’s jewellery market

In the US, platinum is a preferred choice for engagement rings, while in Japan it is the favoured choice for generations of brides and grooms


Investment is the most variable
factor over the past five years,
ranging between
of total demand (net investment, excluding increases or decreases in above ground stocks)

Created in late 2014, the World Platinum Investment Council (WPIC) exists to stimulate investment demand for platinum

Physical platinum exchange traded funds (ETFs) have become firmly established in several regions. Investors added circa 1.5 million ounces in ETFs over 2019 and 2020

Examples of investment products in different geographies

Private individuals in Japan have been able to invest in platinum accumulation plans since the 1980s

High-net worth and institutional investment in vaulted bars

North American individuals investing platinum bullion coins and bars into their retirement savings plans

Chinese citizens can access a growing range of platinum bullion products